Privacy Policy

Updated November 5, 2026.

Email collection

When you request the free checklist, we collect your email address and, if supplied, your first name. Netlify Forms receives the submission and Zapier passes it to Mailchimp for checklist delivery and occasional tips. You can unsubscribe using the link in any marketing email. To request access to or deletion of your information, email kl@kerrylutz.com.

Meta Pixel and cookies

This site uses the Meta Pixel, which may use cookies and similar technologies to measure visits, checklist signups, and advertising performance. Meta may associate this activity with your account under its own privacy policy. You can manage cookies in your browser and advertising preferences through Meta. The checklist popup also uses browser storage to remember whether it has been shown or you have signed up.

Payments

Gumroad handles checkout and payment information under its own privacy policy. Your card details do not pass through this site's signup form.

Service providers and contact

Netlify hosts this site and processes form submissions. Zapier and Mailchimp process signup information to deliver the checklist and emails. These providers may process technical information needed to operate their services. For privacy questions, contact kl@kerrylutz.com.